Information unaudited Information ungeprüftSuccessful first half of ACT-26 strategy

In autumn 2021, LLB introduced its new ACT-26 strategy, outlining the further development of the LLB Group through 2026. The strategy focuses on three core elements: growth, efficiency, and sustainability. In this interview, Group CEO Gabriel Brenna explains how these strategic goals are driving the bank forward while delivering added value to clients – through both innovative solutions and sustainable products. An interview with Group CEO Gabriel Brenna.

Gabriel Brenna, with its ACT-26 strategy, LLB is setting a clear course for the future. What exactly does this strategy entail, and how does it shape the further development of the LLB Group?

The ACT-26 strategy is our response to the ever-evolving market demands. It is built on three central pillars: growth, efficiency, and sustainability. ACT-26 represents the five-year strategy period through the end of 2026, but it also stands for ACcelerate and Transform. At its core, this means we aim to accelerate growth while simultaneously driving forward the digital and sustainable transformation of the LLB Group.

In the strategy, you place a strong emphasis on growth. What are the specific goals, and how do you plan to achieve them?

We aim to continue growing across all our business areas, in line with our dual positioning as “number 1 in Liechtenstein and the region” and as a “secure and sustainable international private bank”. Our focus is primarily on German-speaking Europe – Liechtenstein, Switzerland, Austria, and Germany. To achieve this, we are pursuing both organic growth and strategic acquisitions.

And how successful have you been with this approach so far?

We are very satisfied with our progress. Both our growth figures in recent years and the successful implementation of our key strategic growth initiatives give us confidence. At the beginning of 2024, we made history by opening three locations in Germany – Frankfurt, Düsseldorf, and Munich – for the first time in our 160-year history, building a team of around 40 employees. In Switzerland, we are also on track, with our full takeover of Bank Linth in 2022, our rebranding to LLB Schweiz in 2023, and the establishment of private banking and corporate client advisory teams in Zurich and St. Gallen in 2024. Our recently announced move to the historic Modissa building on Bahnhofstrasse in Zurich is another key step in increasing our visibility and brand awareness. In Austria, we further strengthened our position as one of Austriaʼs leading asset management banks with the acquisition of ZKB Österreich, which was completed in January 2025.

“Both our growth figures in recent years and the successful implementation of our key strategic growth initiatives give us confidence.”

Another key pillar is efficiency. What progress has been made in this area since the start of the strategy period?

Efficiency and digital transformation are key to building a future-ready bank. Over five years, we are investing around CHF 100 million in digitalisation, primarily through the LLB.ONE programme. This initiative plays a crucial role in simplifying and automating processes, making the bank more agile overall. A key focus is our hybrid advisory model, which enhances personal client relationships with digital channels, ensuring a first-class client experience. This approach allows us to increase efficiency while making LLB simpler, faster, and more client-oriented.

How do clients benefit from these strategic initiatives?

Our clients benefit not only from a bank that stands for maximum stability, security, and economic success, but also from one that is becoming increasingly agile and efficient through technology, investing heavily in innovation and placing a strong emphasis on sustainability. Our hybrid advisory model ensures that clients receive the best possible support – both in person and digitally. At the same time, our investments in digital technologies allow us to streamline processes and further enhance the client experience. And we offer sustainable products and solutions that provide value not only financially but also in environmental and social terms.

How satisfied are you with the progress of the ACT-26 strategy so far?

Looking back on the first half of our strategy period, we can be very satisfied with where we stand today. We are operationally successful, we have a clear, forward-looking strategy, and we have fantastic employees who give their best every day for our clients and for LLB.

We are also fully on track with the implementation of our key strategic initiatives. A great deal has already been achieved, and the foundations are in place. Now, the focus is on ensuring the success of our most important initiatives and, above all, on further accelerating our organic growth.