Clients

Our philosophy

Security and closeness to clients – these two constants shape our work. Our solid equity capital base and the Aa2 rating from Moody’s (held since 2016) are a testimony to our reliability; in addition, the Principality of Liechtenstein has an AAA rating. In an increasingly uncertain environment, this combination of a strong capital base, a stable majority shareholder and the deposits guarantee provided in Liechtenstein offer a high level of security and stability. This strengthens the trust in us and our offering. At the same time, we believe in closeness to our clients. Our client advisers are firmly based in their market regions and have a profound knowledge of local conditions and the requirements of local people and businesses. This closeness and the constant further development of our digital offering enhance our clients’ experience and safeguards our readiness for the future.

Direct clients

Our business with direct clients encompasses the savings and financing business in Liechtenstein and Switzerland. And for many of the cross-border workers from the Austrian province of Vorarlberg we are also the bank of choice. In Liechtenstein, LLB is the market leader in direct client business and we are the only bank with a broad network of bank branches and ATMs. The geographical market area of LLB Schweiz encompasses the majority of eastern Switzerland. Clients can rely on the services of LLB Schweiz with its registered office in Uznach. The bank was founded in 1848 and is firmly established in the region.

Service and advice

Our Direct Service team is available to all the round 105ʼ000 direct clients of the entire LLB Group. The team is the first point of contact and, at the same time, an efficient interface between online and offline services. Our employees offer a comprehensive service for all banking transactions.

In addition, they are the first level of support for questions relating to our digital channels. In the report year, our Direct Service team had around 600 contacts a day with our clients by phone, e-mail and bank message.

Our Direct Advisory team provides individual, comprehensive advice on all questions relating to investments, retirement planning and financing by phone or video call. Of course our clients can also arrange a personal advisory meeting at any of our branches.

Corporate clients

Our position in corporate banking business is broadly supported. In Liechtenstein, LLB is the market leader with a market share of over 70 per cent. In eastern Switzerland, LLB Schweiz is one of the largest service providers (see chapter Retail & Corporate Banking).

We support our corporate clients with an extensive range of services including company financing, payment systems, risk management and succession planning. On the basis of our extensive experience and deep knowledge of the local and international markets, we can support our clients in reaching their business goals and safeguarding their financial stability.

Private banking

Our private banking clients include wealthy individuals and families, who seek individual wealth management services. This segment is of vital importance to our business because it primarily involves stable and long-term client relationships (see chapter International Wealth Management).

We offer our clients tailor-made solutions in areas such as asset management, investment advice, estate planning and sustainable investments (see paragraph Financial services). These services enable our clients to optimally manage and increase their wealth. Clients especially appreciate our advisory expertise and our knowledge, but particularly the stability and security that we ensure.

Institutional clients

Our institutional clients comprise fiduciaries, asset managers, lawyers, fund promoters, family offices, insurance companies and pension funds. This segment too, is of great importance to LLB. For decades, the very varied and challenging requirements of these clients have counted among the key strategically relevant corporate pillars of LLB’s business (see chapter International Wealth Management).

We offer our institutional clients specialised, innovative services including asset management, fund administration and comprehensive advisory services (see paragraph Financial services). Based on our outstanding investment expertise and broad service offering, and using best practice principles, we manage the assets entrusted to us and invest them in risk-appropriate investments. Powerful processing platforms and digital interfaces complement our range of services (see chapter Competence centres).

Group Business Compliance

At the LLB Group, the combating of money laundering, organised crime and terrorist financing, as well as the implementation of sanction measures have a very high priority. For this purpose, the LLB Group set up the Central Group Business Compliance Department. This department supports client advisers in efficiently implementing regulatory requirements and adhering to sanctions.

The compliance requirements of a bank can be challenging for our clients and intermediaries. Within the scope of its interface function, Group Business Compliance can interact directly with clients and act as a point of contact for questions and problem solutions. Our advisory services enhance processes, create understanding among clients and reduce risks. This strengthens long-term client relationships, ensures the highest compliance standards and generates the best possible client guidance – a service, which our clients greatly appreciate.