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LLB Annual Report 2023 de

One over many

With its new brand identity, LLB is presenting itself in a unified way with shared values and a shared vision: to be one of the most trustworthy banks in the world.

Inspired by the work of the British artist Ivan Black, this kinetic energy vortex symbolises the dynamics that arise when the constantly changing, diverse forces at LLB nevertheless work together. This unity through diversity is the basis for the success of the ACT-26 corporate strategy.

Get to know remarkable initiatives and projects that contribute to the growth, efficiency, and sustainability of LLB – which come together to make LLB one of the most successful banks.

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One-Brand Strategy

New brand appearance

“This one-brand strategy supports the LLB Groupʼs growth targets defined as part of ACT-26.” Interview with Group CEO Gabriel Brenna and Michaela Alt (Head Group Marketing).

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LLB in Germany

“Proximity to our clients is very important to us, and the new physical presence is intended to further raise our profile in Germany.” Urs Müller (Head Private and Corporate Banking) and Martin Heutschi (Head Private Banking) on LLBʼs expansion to Germany.

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Diversity in LLB

“For me, the goal is to reconcile the individual needs of employees and the needs of LLB, in light of the personality and stage of life of the employee.” Group CFO Christoph Reich explains why he believes diversity is a recipe for success.

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Fund plaform XENTIS

“The new joint fund platform fulfils two core elements of our strategy: growth and digitalisation.” Interview with Natalie Flatz (Head International Wealth Management).

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“In addition to the expected commercial success, wiLLBe is also a driver of technological innovation and cultural change within LLB.” Patrick Fürer (CDO) and project manager Wolfgang Mair about a lighthouse project with many facets.

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We are one of the most trustworthy banks in the world.

LLBʼs brand promise LLB brand