We have been promoting the positioning of LLB since 2015 with the “We make traditional banking dynamic.” image campaign. Six subjects communicating our brand image feature in all the important Liechtenstein and Swiss financial newspapers and business journals. These subjects are also on display at both the headquarters in Vaduz and the bank branches in Eschen and Balzers.
With its “From Liechtenstein, for Liechtenstein” campaign at the beginning of 2017, LLB underlined its position as the bank for the country, the people and the economy of Liechtenstein. The LLB Group also focused on developing its strategic initiatives further. As in the past, investment expertise remained an important topic. LLB’s strategy funds are among the European market leaders in a long-term comparison. In 2017, these were the subject of image campaigns with unconventional implementation in print and online media, which we launched predominantly in Liechtenstein, but also in selected Swiss and international press titles. In 2017, Bank Linth continued its image campaign “Truly simple”.
Profile as an employer
In 2017, the LLB Group further enhanced its profile as an employer of choice. The differentiating and essential features of the LLB Group are the corporate culture, job diversity and scope for growth. Our employer branding concept serves to underline the particular character of the LLB Group as an employer. In line with its vision and guiding principles including the associated values, the LLB Group runs a campaign under the claim “Banking as it is meant to be: friendly and professional”. The campaign includes HR image ads as well as job advertisements in print and online (see chapter “Employees”).