Sponsoring

Our sponsoring policies stipulate that the projects and activities we support should sustainably increase our brand’s value and image. Our sponsorships must suit, complement or strengthen the character of our brand. And they must also have a communicative impact. We therefore only focus on a few, effective long-term sponsorships that have a clear connection to a specific market area.

As a universal bank, we take our responsibility very seriously and sponsor public events. In this way, we are partners of clubs, events and institutions in the areas of sports, culture, community service, ecology and education. The LLB Group remains politically neutral in all of its sponsoring activities and does not make financial or any other types of contributions to politicians or political parties.

Young adults and families

The LLB is committed to its clients and the Principality of Liechtenstein. In 2015, it placed young adults and families at the center of its activities. The response has been resounding and very positive.

We are the main sponsor of FC Vaduz (FCV), which, following its promotion in 2014, had a successful second season playing in the highest Swiss football league. The club will strive to retain its position in the league in the 2015 / 2016 season. The LLB renewed its sponsorship for a further two years in 2014. It has been supporting FCV for eleven years now, not only because the team provides important impulses for professional sport in Liechtenstein, but because it does valuable work for amateur sport too.

Our support also positions the LLB brand in an emotional and dynamic environment in Liechtenstein and Switzerland. Among the numerous campaign events in 2015 were the FCV team presentation in the courtyard of the LLB in Vaduz, a youli game during the break, autograph signing sessions as well as competitions, like the prize draw held at the stadium at the last home game before the winter break.

At the traditional “LLB Advent Magic” event held in December 2015, the LLB once again offered free admission to the “Vaduz on Ice” skating rink and a free ride on the “Märlizögli” train.

In July 2015, the LLB invited bands and artists from the Rhine Valley region into the inner courtyard of the LLB in Vaduz for the open-air “Summer in the Courtyard” series of concerts, which is already in its nineteenth year. What began in 1997 with a concert by the Big Band Liechtenstein has developed into a distinctive feature of the musical summer programme in Liechtenstein.

We have also sponsored the Vaduz Town Run (“Städtlelauf”) for many years now – a traditional and popular fun run, staged in May 2015 with participants divided into eighteen categories and covering a running distance of up to 10 kilometres (the main run). A large number of participants and spectators – including many families – from Liechtenstein and the surrounding region made their way to the small town of Vaduz to mark the 31st anniversary of the run.

Funding

By foregrounding project sponsorship as support, the LLB Group underscores the principle that each project retains its content and organisational independence. In 2015, the Liechtensteinische Landesbank invested CHF 618’000 (2014: CHF 665’000) in projects in Liechtenstein, and Bank Linth invested CHF 362’000 (2014: CHF 403’000) in projects in Switzerland. This is quite a part from our Group’s long tradition of making donations. In this way, the LLB has supported non-profit and social organisations for more than 30 years and since 2011 it has done this through the “Zukunftsstiftung der Liechtensteinischen Landesbank AG” (the Future Foundation of Liechtensteinische Landesbank AG), which was founded as part of our 150th anniversary celebrations (also see chapter “Responsibilities for society and the environment”).

Sponsoring activities

 

Social projects, ecology and education

Sports

Culture

The LLB

Bank Linth

LLB Österreich