Implementation of the brand content

On 18 January 2015, we started the image campaign “We make traditional banking dynamic”, with which we will promote the new market positioning of the LLB. Four new subjects communicating our brand image have featured in all the important Liechtenstein and Swiss financial newspapers and business journals. These subjects are also on display at both the headquarters in Vaduz and the bank branches in Eschen and Balzers.

In 2015, the LLB Group focused on the further development of strategic initiatives. Since 1 July 2014 the Liechtensteinische Landesbank and Bank Linth have set themselves apart from the market with a retrocession-free and innovative pricing model. Innovations such as the pricing model are also paired with a high level of investment competence. The LLB’s strategy funds are among the European market leaders in a long-term comparison. In 2015, both were the topic of an image campaign with unconventional implementation in print and online media, above all in Liechtenstein, but also in selected Swiss and international press titles.

In 2015, Bank Linth continued its image campaign under the heading of “Truly simple”.

The youli platform aimed at young adults had a big impact. It generated a lot of interest from young people in Liechtenstein and eastern Switzerland. We get a great response to the youli competitions where prizes such as language trips can be won.

In 2015, the LLB Group enhanced its profile as an employer. The differentiating and essential features of the LLB Group, the so-called points of difference, are the corporate culture, job diversity and scope for growth. In autumn 2015, the LLB launched its employer branding with a new external image, including a redesign of the relevant areas on www.llb.li and www.banklinth.ch.

A comprehensive employer branding concept serves to underline and promote the particular character of the LLB Group as an employer. In line with its vision and guiding principles including the associated values, the LLB Group runs a campaign under the slogan “Banking as it is meant to be: friendly and professional”. The campaign includes HR image ads as well as newly designed job advertisements in print and online.