Private Banking

The Private Banking business of the LLB Group is divided into local asset management with wealthy clients in the domestic markets, as well as cross-border asset management with clients abroad. The business focus lies on the onshore markets of Liechtenstein, Switzerland and Austria, the traditional, cross-border core markets of Germany and the rest of Western Europe, and on the growth markets of Central and Eastern Europe and the Middle East (see the chapter “Private banking”). This includes a system of financial planning services for all phases of life and the corporate cycle, which is unique in Liechtenstein.

Financial planning

Private financial planning is a key business area, in which the LLB Group possesses an interlinked and comprehensive pool of knowledge unique in Liechtenstein. Our clients benefit from a holistic advisory concept at every phase of their lives or every stage of the corporate cycle. This service package includes retirement, asset structuring and estate planning, as well as taxation advice. It therefore covers all our clients’ financial and business functions. And, in the event of special problems, we can quickly call on a network of specialists for a solution. We know our clients’ needs so that we can identify, structure, interlink and prioritise solutions for them.

With these services we take social responsibility for the future generations in our home markets of Liechtenstein and Switzerland. This applies to both private individuals and to the owners of small and medium-sized enterprises (SMEs). Especially in the case of SMEs, private and business assets are often closely interlinked.

Transparent pricing policy

In future, the banking industry will be characterised by a trend towards more transparency, fairness and offers / pricing tailored to suit the client group. As the first bank in Liechtenstein, the Liechtensteinische Landesbank together with Bank Linth, as one of the first banks in Switzerland, relinquished the payment of retrocessions on its own and external investment funds starting in July 2014. In April 2015, LLB Austria followed suit by also taking over this innovative pricing model. For the LLB Group, client focus means satisfying the desire of its clients for transparency, a clear fee structure and an attractive price / performance ratio.

Dealing in a fair manner with our clients, borrowers, and business partners is an aspect of our product responsibility. The same applies to our transparent information policy regarding opportunities and risks with financial instruments and investment strategies.