Vision and guiding principles

A main focus for the LLB Group in 2015 was: “We live our values”. In 2014, we redefined our vision, along with our guiding principles and associated values; and in the reporting year, we put expression into them. The vision is encapsulated in the sentence “We set standards for banking with values”. Our vision of banking is based on the idea that we can excel at managing material values if we have a clearly defined system of values. The resulting guiding principles refer to a binding system of values. It defines the values as “integrity”, “respectfulness”, “excellence” and “pioneering”. Under these values we understand the following:

  • Integrity – we create clarity and stand by our word.
  • Respectfulness – we believe in partnership and hold both clients and colleagues in high esteem.
  • Excellence – we set standards through performance and passion.
  • Pioneering – we play an active role in creating a sustainable future.

We are convinced that responsible and forward-looking management is decisive when it comes to sustaining business success. Our values convey orientation, project reliability and promote trustworthiness. We expect the LLB Group’s corporate bodies and employees to comply with professional standards, relevant laws, regulations, guidelines and directives as well as our rules of conduct, and to act with integrity. The LLB Group wants to be measured by its vision and its guiding principles. Its objective is to be a trusted and respectful partner of its clients, creating added value through pioneering innovations and appreciated for its excellent performance.