Brand strategy

The brand Liechtensteinische Landesbank connects us with our clients and within our Group of companies. As a universal bank, we are a partner of the Principality of Liechtenstein and its people. Simultaneously, with our subsidiary Bank Linth, we are also partners of the economy and society in the region of eastern Switzerland. On the one hand, we stand for the region and its culture. Moreover, with our focus on private banking, we are growing in Switzerland and in Austria, and expanding into the growth markets of Central and Eastern Europe as well as the Middle East. On the other hand, we are an international partner. As partners, we are performance oriented. We consider ourselves responsible for each and every client and for the way we deal with resources and risks. We listen, find solutions and show options. We provide security and facilitate progress. We are a strong partner for our shareholders, clients and employees.

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