Implementation of the brand content
In 2014, the LLB Group focused on the further development of strategic initiatives. Since 1 July 2014 the Liechtensteinische Landesbank and Bank Linth have set themselves apart from the market with a retrocession-free and innovative pricing model. This was the topic of the image campaign “What we work for”. The pricing model is also paired with a high level of investment competence. LLB’s strategy funds feature among the market leaders in a long-term competition comparison. Both were the focus of the competence campaign “Price-performance winner”, which reached a climax at the 20th LIHGA, Liechtenstein’s regional trade fair.
On 18 January 2015, we started the image campaign “We make traditional banking dynamic”, with which we will carry the new market positioning of LLB forward. Four new image-subjects communicating our brand image are featured in all the important Liechtenstein and Swiss financial newspapers and business journals. These image-subjects are also on display at both the headquarters in Vaduz and the bank branches in Eschen und Balzers.
In 2014, Bank Linth continued its image campaign under the heading of “Truly simple”. In addition, the whole of the Internet presence of Bank Linth was revamped and its most important pages were made mobile-capable in 2014.
The youli platform aimed at young adults had a big impact. It generated a lot of interest from young people in Liechtenstein and eastern Switzerland. Lots of original and interesting ideas were, for example, submitted to the youli competition, which challenged young people to “Win your dream”.