Brand and sponsoring

The world is changing. Our values stand for tradition and innovation, for dynamism and stability. The Liechtensteinische Landesbank brand means reliability for our clients, motivation for our employees and a long-term strategy for our stakeholders. As sponsors, we are committed to supporting sports, culture and society.

Brand components

The design of our brand is classic and modern. The clear geometry of the brand logo stands for security and stability. The angles projecting beyond the basic shape symbolize our openness. The colour green signals our origin, and the red square core stands for our focus on what is essential and on our partners. The harmony and equality with which the elements form a unity represent connection and partnership.

Strategic repositioning

In a time of fundamental change in the banking sector, the LLB Group’s Focus2015 strategy has the clearly defined goal of creating a solid basis for sustainable success beyond 2015. The strategic repositioning is also reflected in both the LLB and Bank Linth LLB brands. In 2014, the LLB Group analysed the competitive environment, formulated the LLB Group’s vision and mission statement as well as a new market positioning for the LLB Group. It presented the results in January 2015.


The LLB Group’s vision is: “We set standards for banking with values”. Our vision of banking is based on the idea that we can excel at managing material values if we have a clearly defined system of values.

Mission statement

The LLB Group’s mission statement, which is derived from this vision, expresses four binding values that shape our corporate culture: “integrity”, “respectfulness”, “excellence”, “pioneering”. This is what our vision stands for:

  • Integrity – we provide clarity and keep our word.
  • Respectfulness – we are partners and show appreciation.
  • Excellence – we set standards through performance and commitment.
  • Pioneering – we actively and sustainably shape the future.


Both brands of the LLB Group, LLB and Bank Linth, are clearly positioned. The respective differentiation of each brand from competing brands provides an important basis for successful brand management.


The Liechtensteinische Landesbank is the oldest and longest-standing financial institution in Liechtenstein. It is committed to a concept of banking that is geared towards security and stability, while still being target oriented. LLB creates added value by synthesizing competing values. This leads to new and pioneering solutions. LLB’s journey from tradition into the future is best expressed by the statement: “Tradition Meets Innovation”.

Bank Linth

As the first financial institution in Switzerland, Bank Linth has been consistently meeting clients’ needs for years now by practicing its motto of being “Truly simple”. The idea behind this is to provide the individual client with time-savings, clarity and convenience in an ever more hectic and complex world. Excellent service quality, clearly and comprehensibly communicated, transforms clients into equal partners.


Strong client ties and financial culture already begin for LLB and Bank Linth in the classroom. In April 2014, the LLB Group launched a platform for Liechtenstein aimed at young adults. It is called “youli”. The platform is active in Liechtenstein and eastern Switzerland and stands for “young Liechtenstein” and “young Linth”.

top of page